Elvis Presley's legendary television special Elvis, better known as the "'68 Comeback Special," will be screened in movie theaters this summer to mark the 50th anniversary of its airing. The screenings will take place on Presley's death, August 16th, and again on August 20th.
The owner of Elvis Presley Enterprises, Authentic Brands Group–which also owns and manages branding for Marilyn Monroe and Shaquille O'Neal, among others–is arranging the screening with Fathom Events. They have yet to announce the screening times.
"Seeing Elvis onscreen is one of the most memorable and influential brand experiences and we look forward to bringing this special and future events to audiences around the world," ABG's senior vice president of entertainment, Marc Rosen, said in a statement.
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