How was it so often in movie history? Very often the second part of a successful movie was only a poor copy of the first part. After "Praytome Publishing" was mainly responsible for the worldwide marketing and the sales in Europe of "Elvis: Behind The Image Vol.1", the tasks now increased heavily with Vol. 2.
Due to the fact that the sales of the first DVD in Europe exceeded the sales of the USA, "Bud Glass Productions" decided to take the production of the DVD to Europe for keeping the costs as low as possible.
Here its primarily about tolls and shipping costs for the Elvis wholesalers in Europe. With this logical step it was possible to offer the numerous European fans the "Behind The Image" products to a price as low as possible.
At this juncture it was especially taken care of that there is at least one wholesaler available in every European country. In this case a co-operation with "Praytome Publishing" was the first choice because the previous co-operation had been very successful and the friendship between Bud Glass and Greg Retkowski, the CEO of "Praytome Publishing", brought the required mutual trust. In addition, Greg Retkowski's experiences concerning media, music, marketing and management were already very voluminous before the co-operation with "Bud Glass Productions" and he could also offer the financial background required for supporting Bud Glass' ambitious plans.
Due to his work as a producer for national and international stars in the music business Greg Retkowski was able to fall back on a capacious team of experts and on the required logistic. The crew of "Praytome Publishing" was immediately enlarged with Elvis historian André Mester (www.Elvis-History.com
), with whom Greg Retkowksi had already been working together successfully on several different products (amongst other things Elvis).
After BTI - Vol.1 had become the most popular collectors DVD, at the beginning of the production the question came up "how to improve a great product?". So it was decided to advance the essence of Volume 1 in every part.
In the past reasonable care of the releases was not exsercised so the biggest artist of our century wasn't presented in the way he deserved.
Obviously in their opinion, a Elvis product sells anyway; so there is no need to try hard. Neither concerning the marketing nor concerning the production itself. So Elvis and his fans had to pass on some features on releases. Just like in current movie-DVDs the fan gets on "Behind The Image - Volume 2" features like a clearly arranged interactive menu (not only a single background picture and a play button), zoom and transitions, several relevant integrated music in the navigation, AC3 sound, capacious trailer and bonus material. All features a current DVD production has got.
The idea of not only showing the interview partner during the interview, but showing fitting footage or pictures, like it was already done in Volume 1, to amend the told story, has been enhanced. In the second part of the DVD it was decided to not only use interviews, there was an expensive documentary produced, in which the star guests have their say.